IPL teams can trade players next year: Modi
Posted on Jun 08, 2008 at 12:58 | Updated Jun 27, 2008 at 16:00
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Tags: cricket, ipl, lalit modi
"The IPL has gained large viewerships in Australia, South Africa, South East Asia, the MENA region (Middle East and North Africa) and the Americas."
The inaugural edition of IPL, contested by eight teams non-stop for 44 days and telecast live by a private television channel during the prime time, gripped the cricket lovers, reportedly exceeding the popularity of TV serials and Bollywood films.
"Not to mention the TRPs that we have garnered in India which are quite frankly staggering to say the least. The success of the league is further exemplified in the Set Max's revenue market share of the top nine Hindi entertainment channels," Modi said.
"And all this because we have had some of the best cricketers from around the world... frankly I could not have envisaged a more successful inaugural season than this year," he added.
"Imagine the likes of Swapnil Asnodkar, Dhawal Kulkarni, Niraj Patel, Abhishek Nayyar (state-level players) and Yusuf Pathan getting mobbed by fans for their performances in the league."
On the revenue did BCCI generate though the IPL, Modi, also the Cricket Board President, said he had not information on that.
"I don't know the exact nature of revenue the IPL has generated for the BCCI as of now…However, we have at all junctures through out the IPL process attempted to be as transparent as possible in terms of the financials and so have communicated these publicly at all time and so you could also do some back of the cuff calculations to derive a number," he said.
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